SEO, or search engine optimization, is the process of optimizing a website in order to improve its ranking on search engine results pages (SERPs). The goal of SEO is to make it easier for search engines, like Google, to understand the content on a website and present it to users in the form of search results. The objective of SEO is to increase the visibility and relevance of a website so that it appears higher in the search engine results for relevant keywords and phrases. Local SEO, on the other hand, is a type of SEO that focuses on optimizing a website to rank higher in search engine results for local-based searches. Local SEO helps businesses to reach customers in their local area by making it easier for search engines to find and understand the location and relevance of the business. Local SEO takes into account factors such as the business's location, name, address, and phone number (NAP), and incorporates these elements into the website's content, metadata, and structure. Local SEO also leverages local directories, such as Google My Business, to enhance the visibility and credibility of the business in local search results. In summary, while SEO is focused on improving a website's overall ranking in search engine results, local SEO is more targeted and focused on improving the website's visibility for local-based searches. The two concepts are often used together in order to maximize the visibility and relevance of a business in both local and general search results. What Types of Businesses Should Use Local SEO?Local SEO is most beneficial for businesses that serve customers in a specific geographic area or region. Some common types of businesses that can benefit from local SEO include:
Influencer marketing is a type of marketing that focuses on using key leaders to drive a brand's message to the larger market. Rather than marketing directly to a large group of consumers, the idea is to tap into the power of individuals who have a significant following and can sway potential customers to your product or service. These individuals, known as influencers, typically have a large and engaged social media following and can be bloggers, celebrities, industry experts, or social media personalities. They use their platform and reach to promote products, services, or brands that they believe in and can drive traffic, engagement, and sales. The collaboration between brands and influencers can take many forms, such as sponsored posts, product reviews, social media takeovers, or co-created content. The goal is to create a seamless integration between the influencer and the brand so that the endorsement feels authentic and relatable to the influencer's followers. Influencer marketing has become a popular strategy for businesses of all sizes, as it can be more cost-effective and targeted than traditional advertising methods. However, it's important to carefully select the right influencer, ensure that the partnership aligns with the brand's values, and monitor the results to measure the effectiveness of the campaign. Micro InfluencersMicro-influencers are individuals who have a smaller, but highly engaged following on social media, typically in the range of 1,000 to 100,000 followers. They are often seen as more authentic and trustworthy than larger influencers and can be an effective tool for businesses looking to reach a specific niche audience. Here are some examples of top micro-influencers in various industries:
Top InfluencersThere are many popular influencers across various platforms and niches, and the "top" influencer can vary based on the industry and the metrics being used to measure their impact. That being said, some of the most well-known and highly followed influencers include:
These are just a few examples of the many influencers who have built a large and engaged following on social media. The "top" influencer for your brand may be someone completely different, depending on your target audience and the type of products or services you offer. Chatting with GPT, or Generative Pretrained Transformer, is a unique and exciting experience. GPT is an AI-powered language model that can generate human-like text based on the input it receives. Whether you're looking to have a conversation, ask for information, or generate creative content, GPT can assist you in many ways. In this blog, we'll go over the basics of using ChatGPT.
Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website on search engines like Google, Bing, and Yahoo. There are many different techniques and practices that can be used to improve a website's SEO. Here are some of the top practices to consider:
It's important to note that SEO is an ongoing process, and what works well one day may not work the next, due to the rapid changes in search algorithms. As such it's essential to keep yourself updated with the latest SEO trends and best practices. Ongoing Search Engine Marketing (SEM) service is important for several reasons, as it helps businesses maintain and improve their online visibility, reach their target audience, and achieve their marketing goals. Here are some key reasons why ongoing SEM service is crucial:
Ongoing SEM service is necessary because it allows your business to adapt to changing online landscapes, stay competitive, maximize your ROI, and continuously improve online marketing efforts. "Set-it-and-forget-it" advertising strategies lead to wasted ad dollars and mismanaged advertising placements. Algorithms, people, and digital marketing continuously evolve. A digital strategy that works today will not work in the future without guidance.
As a small to medium business in an ocean of other businesses, the proper thing to do is introduce yourself to your consumers. One of the best ways to do this is with an introductory video!
Create an online video to answer on-the-fly questions, a business profile video on your website’s home page, or a behind-the-scenes look at the operations of your business. An introductory video starts a conversation with your consumers and highlights your brand’s story. Look at this video marketing effort from Casper Mattresses, which shares the common problem that inspired the company and tells the audience how their process offers an affordable solution. Download our e-booklet; "10 Video Production Ideas for Business"
Influencers tend to be the most costly form of social media marketing. Additionally, it can be hard to find and communicate with influencers without the help of an agency.
The key benefit of influencers is they help your brand get more exposure and they increase your brand's social proof. Social proof is the concept that the opinions and actions of others influence our behavior. Hence the name “influencers”. When it comes to your business's videos, you can take advantage of the authority and influence of social media users outside your business to generate social proof and foster positive impressions of your brand. 49% of consumers depend on influencers' recommendations and 40% have made a purchase or subscription after seeing something featured by an influencer on YouTube, Twitter, or Instagram. For small to medium businesses, micro-influencers and upcoming influencers are often the most economical choice to collaborate with because they have a niche audience or a smaller but loyal following. These influencers tend to be more affordable and are willing to partner in exchange for free services or products Download our e-booklet; "10 Video Production Ideas for Business"
The majority of people learn visually, which makes video an invaluable strategy. Largely because consumers tend to scroll or skip past ads that don’t get your attention in the first six seconds. With that in mind, how can you capture attention within a few seconds? That’s the question marketers must address when creating video content.
The answer is simpler than you may think; engaging video content that is short, to the point, clear, and resonates with viewers. People tend to mindlessly scroll through their social media feeds or skip YouTube commercials that are not engaging, until a video intrigues them enough to stop and look. If your message and content are complicated, unclear, or stale, they will continue browsing without a second glance. While short, shareable videos, will grab their attention and keep it until the end. Fortunately, companies with any budget can use this approach to video marketing. Companies do not even need video content to jump into video marketing. You can create videos from scratch using high-quality product images. Services like YouTube Video Builder, Canva, or PosterMyWall bring your images to life with moving elements, text, and graphics. All you need is a logo and product photo. Using these editors you can match the text, colors, and imagery with your branding. Companies can quickly repurpose content to share on video platforms, social media, and their website. Download our e-booklet; "10 Video Production Ideas for Business"
From video calls to television commercials, featuring your employees benefit companies tremendously. People enjoy seeing the inner workings of companies they are interested in. Even if the types of videos they are watching do not directly feature a product or service, They are still making compelling content that invites people to engage with it.
Using expert employees, you can create tutorial videos to help potential customers understand your products and develop an understanding of the possibilities of your products. Often, companies create video blogs (or vLogs) of daily operations. Allowing customers and social media followers to see how well your team works together. Bite-sized video clips of your employees’ “day in the life” can be very compelling because they personalize your company or brand and allow your prospects to feel connected to your employees, company culture, and brand. Another common use is to use short clips to show how fun your company culture is. This is best done during company events and workdays. This serves to demonstrate the productive relationship between your company and employees. Generally, people want to purchase from and work for brands that invest their energy into improving company culture. Develop a video strategy that features your company culture while encouraging current and new customers to feel a connection with your brand. Download our e-booklet; "10 Video Production Ideas for Business"
Educational videos are often confused with how-to videos. While both videos aim to make their viewer more informed and entertained. The key difference is educational videos tend to be long-form in-depth content and how-to videos are short bite-sized bits of information. Educational videos take a little more planning; whereas how-to videos answer quick simple questions, such as showing how to cook pasta or fold a fitted sheet. Before you begin to create long-form content, I suggest that you ask yourself these five questions:
Download our e-booklet; "10 Video Production Ideas for Business"
One of the most effective and affordable ways to bring in new customers and build customer loyalty is with user-generated video ads. Consumers trust the opinions of other people, which is why the first thing they do when researching a new brand is read reviews.
How can you use user-generated videos to bring in new customers? A good approach is simply asking loyal customers to make a video of your product or share their testimonials of your services. This can then be converted into an ad on Google, YouTube, or social media. This promotes your brand online and provides social proof that your brands are reliable and trustworthy businesses. I suggest that you request your customer to create their videos in portrait modes. This allows the content to be used in Instagram Stories and video ads Grove Collaborative used this method to create YouTube and Instagram ads that targeted consumers who were interested in eco-friendly cleaning products. Resulting in a set of ads featuring a consumer testimonial that explained why they love their products. Overnight, social proof doubled, and the brand’s sales doubled. In a manner that didn’t exhaust a sales team or incur costly video production. If you are interested in mimicking this approach, I suggest you:
Download our e-booklet; "10 Video Production Ideas for Business"
Behind-the-scenes videos give your customers a view of the people behind your business. For example, you could share personal stories, you can create meet-the-team videos, or highlight day-to-day activities. Show how your products are made or your daily relationship with customers.
One of the features of behind-the-scenes videos is they don’t require much time to create. Austin Lee, for example, is a Meta (formerly Facebook) employee who made a simple video of his day-to-day on the job. This video yielded over 1.7 million views, 23,000 likes, built brand trust, and cost only time to produce. Before you begin, consider how you will incorporate these five items:
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How-to videos and tutorials aren’t a new concept, but they remain at the forefront of social media and video marketing. The reason they work so well is your audience doesn’t understand or know how to do a task. By answering their questions, you help them out while building brand trust.
The method for creating tutorial content is simple: provide valuable information about a common problem in a quick and sharable way. The lessons typically are specific to one topic and straightforward. This is demonstrated above in the pasta cooking tutorial by Tasty, which has over 2.6 million views. Or you could have a look at Martha Stewart who racked up 3.6 million views. You have the expertise that benefits your audience. Why not share your knowledge through videos? You might think creating how-to video content requires lighting equipment and a new camera. This is not the case; you can make videos with a modern smartphone. It has never been easier, especially when you consider the quality of Apple & Samsung cameras. All you need to do is identify the topic and record a quick lesson. NOTE: Don’t forget about the audio. Viewers want a comprehensive audio-visual experience. Use music to set the tone and pace of your video. Even during your dialogue, you should have background music to prevent viewers from getting fatigued and clicking away. Apps like iMovie have a built-in library of copyright-free music and the YouTube Audio Library has a music library comprised of millions of copyright-free songs. Download our e-booklet; "10 Video Production Ideas for Business"
Content is the foundation of your marketing strategy. But don’t spread yourself thin on the hamster wheel of content creation. Focus your efforts on tasks that maximize your time. For example, if you already have blog posts, or social media graphics handy, why not repurpose that content into shareable videos?
Blog posts and lists are excellent content to convert to video. Especially when you consider that 72% of people prefer videos to text. In general, good marketing gives people what they want. As mentioned earlier there are a few programs that do a great job of repurposing your existing content into video. I suggest YouTube Video Builder, Canva, or PosterMyWall. Before beginning this project, here are a few best practices to keep in mind:
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Live & smartphone videos have keyed into an essential part of a modern video production process, Smartphone created videos.
Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard. Over the years the campaign has generated more than 15 million submissions. Proving that video content created on a smartphone can be indistinguishable from traditional media. In an interesting turn of events, modern influencers have surpassed even seasoned video marketing professionals when it comes to perfecting the art. Download our e-booklet; "10 Video Production Ideas for Business"
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