Apple's #ShotOniPhone Campaign

Live & smartphone videos have keyed into an essential part of a modern video production process, Smartphone created videos. 

Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.

Over the years the campaign has generated more than 15 million submissions. Proving that video content created on a smartphone can be indistinguishable from traditional media.

In an interesting turn of events, modern influencers have surpassed even seasoned video marketing professionals when it comes to perfecting the art.

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Download our e-booklet; "10 Video Production Ideas for Business" 

In This Booklet You Will Learn About: 

• ​Telling Your Brand Story
• Creative Customer Testimonial Videos
• Product Videos That Pop
• Highlighting Your Employees Through Video
• Educational Videos
• Ways to Leverage User-Generated Content
• Creating Behind-the-Scenes Videos
• Making "How-To” Videos They Will Share
• Repurposing Your Existing Content For Video
• When You Should Leverage Influencers

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