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Apple's #ShotOniPhone Campaign

12/31/2021

 
Live & smartphone videos have keyed into an essential part of a modern video production process, Smartphone created videos. 

Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.

Over the years the campaign has generated more than 15 million submissions. Proving that video content created on a smartphone can be indistinguishable from traditional media.

In an interesting turn of events, modern influencers have surpassed even seasoned video marketing professionals when it comes to perfecting the art.


Download our e-booklet; "10 Video Production Ideas for Business" 

In This Booklet You Will Learn About: 
  • ​Telling Your Brand Story
  • Creative Customer Testimonial Videos
  • Product Videos That Pop
  • Highlighting Your Employees Through Video
  • Educational Videos
  • Ways to Leverage User-Generated Content
  • Creating Behind-the-Scenes Videos
  • Making "How-To” Videos They Will Share
  • Repurposing Your Existing Content For Video
  • When You Should Leverage Influencers
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  • Services
    • Search Engine Optimization
    • Search Engine Marketing
    • Social Media Marketing
  • Contact
    • Contact Us
    • Consulting
    • Employment
  • Resources
    • News
    • 10 Video Production Ideas