Apple's #ShotOniPhone Campaign
Live & smartphone videos have keyed into an essential part of a modern video production process, Smartphone created videos.
Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.
Over the years the campaign has generated more than 15 million submissions. Proving that video content created on a smartphone can be indistinguishable from traditional media.
In an interesting turn of events, modern influencers have surpassed even seasoned video marketing professionals when it comes to perfecting the art.
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