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Digital Marketing News

Example Behind the Scenes Videos for Businesses

3/31/2022

 
Behind-the-scenes videos give your customers a view of the people behind your business. For example, you could share personal stories, you can create meet-the-team videos, or highlight day-to-day activities. Show how your products are made or your daily relationship with customers.

One of the features of behind-the-scenes videos is they don’t require much time to create. Austin Lee, for example, is a Meta (formerly Facebook) employee who made a simple video of his day-to-day on the job.
This video yielded over 1.7 million views, 23,000 likes, built brand trust, and cost only time to produce.
​

Before you begin, consider how you will incorporate these five items:

  1. Humanize your company
    Let the viewer get to know the people who make up your company

  2. Build Trust
    Be transparent and give the audience a sense of who the team is

  3. Be Personal
    Share what makes the heart of your company in a fun way

  4. Show day-to-day action
    Have fun, be creative, and show off your work

  5. Use B-roll (not just talking heads)
    This can be hard to come by, but office events and team meetings   lend themselves to great b-roll footage.
 

Download our e-booklet; "10 Video Production Ideas for Business" ​

In This Booklet You Will Learn About: 
  • ​Telling Your Brand Story
  • Creative Customer Testimonial Videos
  • Product Videos That Pop
  • Highlighting Your Employees Through Video
  • Educational Videos
  • Ways to Leverage User-Generated Content
  • Creating Behind-the-Scenes Videos
  • Making "How-To” Videos They Will Share
  • Repurposing Your Existing Content For Video
  • When You Should Leverage Influencers
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  • Services
    • Digital Video Marketing
    • Search Engine Marketing
    • Search Engine Optimization
    • Social Media Marketing
  • Resources
    • News
    • 10 Video Production Ideas
    • Job Openings
  • Pricing
  • Contact
    • Contact Us
    • Consulting
    • Request A Digital Marketing Audit