Example Behind the Scenes Videos for Businesses

3/31/2022

Behind-the-scenes videos give your customers a view of the people behind your business. For example, you could share personal stories, you can create meet-the-team videos, or highlight day-to-day activities. Show how your products are made or your daily relationship with customers.

One of the features of behind-the-scenes videos is they don’t require much time to create. Austin Lee, for example, is a Meta (formerly Facebook) employee who made a simple video of his day-to-day on the job. This video yielded over 1.7 million views, 23,000 likes, built brand trust, and cost only time to produce.

Before you begin, consider how you will incorporate these five items:

Humanize your company
Let the viewer get to know the people who make up your company
Build Trust
Be transparent and give the audience a sense of who the team is
Be Personal
Share what makes the heart of your company in a fun way
Show day-to-day action
Have fun, be creative, and show off your work
Use B-roll (not just talking heads)
This can be hard to come by, but office events and team meetings lend themselves to great b-roll footage.