Examples of User Generated Videos & Case Uses

4/30/2022

One of the most effective and affordable ways to bring in new customers and build customer loyalty is with user-generated video ads. Consumers trust the opinions of other people, which is why the first thing they do when researching a new brand is read reviews.

How can you use user-generated videos to bring in new customers? A good approach is simply asking loyal customers to make a video of your product or share their testimonials of your services. This can then be converted into an ad on Google, YouTube, or social media. This promotes your brand online and provides social proof that your brands are reliable and trustworthy businesses.

I suggest that you request your customer to create their videos in portrait modes. This allows the content to be used in Instagram Stories and video ads

Grove Collaborative used this method to create YouTube and Instagram ads that targeted consumers who were interested in eco-friendly cleaning products. Resulting in a set of ads featuring a consumer testimonial that explained why they love their products. Overnight, social proof doubled, and the brand’s sales doubled. In a manner that didn’t exhaust a sales team or incur costly video production.

If you are interested in mimicking this approach, I suggest you:

Ask loyal customers and small/rising content creators to create a video of themselves with your product and share their experience with the product (or service).
Incorporate consumer-made content into your targeted video ads
Leverage software to customize a set of video templates and easily create video ads from scratch.
Finish your advertisement with a strong call-to-action that includes a “swipe up to learn more” or “order now”