From video calls to television commercials, featuring your employees benefit companies tremendously. People enjoy seeing the inner workings of companies they are interested in. Even if the types of videos they are watching do not directly feature a product or service, They are still making compelling content that invites people to engage with it.
Using expert employees, you can create tutorial videos to help potential customers understand your products and develop an understanding of the possibilities of your products. Often, companies create video blogs (or vLogs) of daily operations. Allowing customers and social media followers to see how well your team works together.
Bite-sized video clips of your employees’ “day in the life” can be very compelling because they personalize your company or brand and allow your prospects to feel connected to your employees, company culture, and brand. Another common use is to use short clips to show how fun your company culture is. This is best done during company events and workdays. This serves to demonstrate the productive relationship between your company and employees.
Generally, people want to purchase from and work for brands that invest their energy into improving company culture. Develop a video strategy that features your company culture while encouraging current and new customers to feel a connection with your brand.
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