Search Engine Marketing
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Ads Served Today
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Clicks Today
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Sales Today
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Certified Search Engine Marketing Pros
Improve your Return On Advertising Spend (ROAS) with scalable SEM Advertising!
Denver Marketing Solutions proudly delivers exceptional marketing results; coupled with, industry-leading customer service. Simply put, our SEM specialists are some of the best in the industry and have a long-established track record of launching new ventures or growing already established businesses.
We can take your business online for the first time or bring your existing web presence to new heights! We work with large and small companies alike and look forward to working with you!
Improve your Return On Advertising Spend (ROAS) with scalable SEM Advertising!
Denver Marketing Solutions proudly delivers exceptional marketing results; coupled with, industry-leading customer service. Simply put, our SEM specialists are some of the best in the industry and have a long-established track record of launching new ventures or growing already established businesses.
We can take your business online for the first time or bring your existing web presence to new heights! We work with large and small companies alike and look forward to working with you!
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What Others Experienced With SEM
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Facts to Consider:
- The first 3-6 results in a search page are ads. These pages receive 46% of all clicks
- 83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store
- Paid advertisements receive 65% of all clicks made by users who intend to buy
- 92% of marketing leaders say that to truly deliver best-in-class experiences, marketers must be responsible for all customer experiences, including digital and offline
- Google advertising boost brand awareness by up to 80%
How We Get You The Biggest ROI from Search Engine Marketing
Developing a comprehensive Search Engine Marketing (SEM) strategy is required to drive the most affordable advertising traffic to your website. By diversifying the types of ads you invest in, we significantly drive down your Cost-Per-Click (CPC). The proper combination of text, image, email, and video advertisements allow you to have the right ad for the right ad-space. You will never overpay for a click with us managing your digital advertising on Google and across over 800-million websites.
Can SEM Be A "Set It And Forget It" service?
Put simply; no, it is not advised to use SEM as a one time service. This is because Google is an ever changing marketing platform. In-fact Google makes 500 changes a year to its organic algorithm and 100s of changes to its marketing algorithm each day.
Any one of these changes can impact your Google campaigns. With no one at the wheel and controlling the campaigns, little can be done to correct the issues. In some cases people find that their long forgotten campaigns are spending a large amount of money.
Any one of these changes can impact your Google campaigns. With no one at the wheel and controlling the campaigns, little can be done to correct the issues. In some cases people find that their long forgotten campaigns are spending a large amount of money.
How Does SEM Help You Grow?
Many of us have heard of growth marketing. But what does growth marketing really mean for you? At the risk of over-simplifying things, growth marketing is essentially the process of attracting the right visitors to your website. Not just the low-hanging-fruit or top-of-funnel visitors. It’s attracting those who are “sticky” and likely to lead to a conversion or sale.Search Engine Marketing (SEM) is both the secret weapon and unsung hero for modern growth marketing experts. SEM provides a successful consumer decision journey across multiple channels and devices. A journey that can be measured and acted upon. Which delivers bottom-line results and ensures you are on-track for long-term results.
Our unique approach delivers value across the buying journey. As the behavior of your fragmented customers evolves, your growth marketing plan should as well. Who are the customers behind all the clicks? As we see it there are 5 basic behaviors that your customers will display as they make their way towards a conversion (or sale).
1. Customer Initiation: Getting a basic understanding of the consumers background information, buying landscape, and persona. This information is then used to become a more informed researcher and marketer.
2. Research: The consumer begins exploring buying guides, products, and recommendations that meet the basic criteria of what we would typically see in your consumers.
3. Comparison: Consumers typically begin to compare a handful of products and services that meet the research criteria they have established for themselves. This is commonly influenced by ratings, reviews, features, and cost.
4. Transaction: After they have decided on a product or service they will perform a transaction. However; during this period they typically find where to buy, review pricing, and look for promotions.
5. Post Sale Experience: This is an often overlooked, yet important element of the digital sales process. At this juncture the individual will begin to get customer service, asking maintenance questions, or making more purchases.
Our SEM practices successfully navigate through all five of the consumer behaviors, which keeps you top of mind throughout their consumer journey and gives your company a decisive advantage. Furthermore we eliminate wasteful ad-impressions and clicks by leveraging the information acquired throughout their journey.
Our unique approach delivers value across the buying journey. As the behavior of your fragmented customers evolves, your growth marketing plan should as well. Who are the customers behind all the clicks? As we see it there are 5 basic behaviors that your customers will display as they make their way towards a conversion (or sale).
1. Customer Initiation: Getting a basic understanding of the consumers background information, buying landscape, and persona. This information is then used to become a more informed researcher and marketer.
2. Research: The consumer begins exploring buying guides, products, and recommendations that meet the basic criteria of what we would typically see in your consumers.
3. Comparison: Consumers typically begin to compare a handful of products and services that meet the research criteria they have established for themselves. This is commonly influenced by ratings, reviews, features, and cost.
4. Transaction: After they have decided on a product or service they will perform a transaction. However; during this period they typically find where to buy, review pricing, and look for promotions.
5. Post Sale Experience: This is an often overlooked, yet important element of the digital sales process. At this juncture the individual will begin to get customer service, asking maintenance questions, or making more purchases.
Our SEM practices successfully navigate through all five of the consumer behaviors, which keeps you top of mind throughout their consumer journey and gives your company a decisive advantage. Furthermore we eliminate wasteful ad-impressions and clicks by leveraging the information acquired throughout their journey.
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What Size Are You?
We firmly believe there is no one-size-fits-all approach to digital marketing. Each business's goals and customer base is unique and your advertising must be as unique. As a Google Premier Partner and Bing Accredited Agency, we understand that the best search engine marketing strategy must be custom-made to suit your goals, customers, and business. |
