Influencers tend to be the most costly form of social media marketing. Additionally, it can be hard to find and communicate with influencers without the help of an agency.
The key benefit of influencers is they help your brand get more exposure and they increase your brand's social proof. Social proof is the concept that the opinions and actions of others influence our behavior. Hence the name “influencers”. When it comes to your business's videos, you can take advantage of the authority and influence of social media users outside your business to generate social proof and foster positive impressions of your brand.
49% of consumers depend on influencers' recommendations and 40% have made a purchase or subscription after seeing something featured by an influencer on YouTube, Twitter, or Instagram.
For small to medium businesses, micro-influencers and upcoming influencers are often the most economical choice to collaborate with because they have a niche audience or a smaller but loyal following. These influencers tend to be more affordable and are willing to partner in exchange for free services or products