Example Educational Videos for Businesses

5/31/2022

Educational videos are often confused with how-to videos. While both videos aim to make their viewer more informed and entertained. The key difference is educational videos tend to be long-form in-depth content and how-to videos are short bite-sized bits of information. Educational videos take a little more planning; whereas how-to videos answer quick simple questions, such as showing how to cook pasta or fold a fitted sheet. Before you begin to create long-form content, I suggest that you ask yourself these five questions:

Does the proposed video answer your audience’s question(s)?
When people look for information, it is the job of the video to give it to them. This is your chance to answer FAQs which helps during your customer consideration phase
Does the video build trust in your brand?
Educational videos position your company as an authority and source of free, useful knowledge. Remember you are teaching, not selling.
Does the video take the pain out of a complex topic?
The subject may be difficult, but authentic educational videos should not feel complicated. Take what may be a complex concept and boil it down to something accessible and clear.
Does the video encourage customers to learn more?
Once you've taught your viewer something new, they will start to wonder what else they can learn from you. Educational videos should pique your audience’s curiosity and interests.
Does the video help at any point in your marketing funnel?
Consumers generally find educational videos at the awareness stage of the funnel. As they educate themselves, excellent educational videos are almost infinitely flexible. They can engage leads, prove your expertise, and keep your prospects informed.