Search Engine Optimization
Search Engine Optimization Experts
Looking for a Search Engine Optimization (SEO) and digital marketing group that brings results and dominates your competition? You can easily feel like a dog chasing its own tail trying to figure out how Google works. By the time you read advice on the Internet on how to grow your business, it is already outdated, misleading, and can potentially damage your website performance. Our Colorado SEO consultants understand the power of search engine optimization as an Internet marketing tool for growing any business and will work your site up to the top position in Google. We stay up-to-date with SEO marketing best practices and ahead of Search Engine's constant updates using effective techniques and taking multiple actions to gain trust, authority, and relevance. Denver Marketing Solutions has powerful optimization tools and resources to save you time and increase your ranking, traffic, and sales. We offer local SEO, national SEO, E-commerce SEO, and enterprise SEO. Get your free quote now
Looking for a Search Engine Optimization (SEO) and digital marketing group that brings results and dominates your competition? You can easily feel like a dog chasing its own tail trying to figure out how Google works. By the time you read advice on the Internet on how to grow your business, it is already outdated, misleading, and can potentially damage your website performance. Our Colorado SEO consultants understand the power of search engine optimization as an Internet marketing tool for growing any business and will work your site up to the top position in Google. We stay up-to-date with SEO marketing best practices and ahead of Search Engine's constant updates using effective techniques and taking multiple actions to gain trust, authority, and relevance. Denver Marketing Solutions has powerful optimization tools and resources to save you time and increase your ranking, traffic, and sales. We offer local SEO, national SEO, E-commerce SEO, and enterprise SEO. Get your free quote now
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Facts to consider
- On the first page, the first five organic results account for 67.60% of all the clicks
- Link building and high-quality content and are the two most important signals used by Google to rank your website for search
- The more backlinks a page has, the more search traffic it will get from Google
- 91% of all pages never get any organic traffic from Google, mostly due to missing backlinks
- The top four ranking factors are website visits, time on site, pages per session, and bounce rate.
- Thorough keyword research is vital to the success of your website
Learn more about how we do SEO differently
- Content is King - Search engines take notice of sites that have fresh and unique content. They absolutely love when this content is grouped around a central theme and is relevant to the products or services offered on the site. By updating the content on your site you are signaling to search engines that your site is actively maintained and is not trying to spam search engines with misleading content. This builds up a long term trust that both Google and Bing recognize. One of the best ways to keep your content and website fresh is to write a blog or create video blogs.
- Consistency is Queen - "Content is king", is an SEO cliche. However, many people neglect to mention that being consistent is just as important as making new content. This is why we at Denver Marketing Solutions say "if the content is king, consistency is queen". SEO is something that once you have decided to do it, you should be all in; and be consistent with your efforts. If you do not have a level of consistency in your SEO your site tends to grow slower and it is much more difficult to get your site to place on the 1st page of Google or Bing.
- Don't show your hand - Far too many SEO teams are showing your competition your hand (or showing your digital marketing strategy). This is because they are using outdated methods to optimize your website. Making it so other optimizers and your competition can see the keywords and targeting that you are going after. This can be used to counteract your SEO campaigns or could be reused in their own SEO campaigns. Our methods of optimization are protected from prying eyes, allowing you to control your digital marketing path.
- Be data-driven - Looking at data is all well-and-good; however, you must be deriving actionable tasks from your data. Otherwise, your campaign is being operated by simple feelings or hunches. By being driven by your data you will find out what works best on your site and for your customers. Often times the data shows us a new product, service, and insight we would have never considered unless we were conscious of what our metrics are telling us.
- Goodbye Metadata, Hello "Schema" - If your current optimizer is talking to you about keywords and metadata, RUN; don't walk run. While keywords are important and will always be, there are much better ways to let Google know what keywords you are interested in showing up for. If you are using keywords in your metadata, you are likely doing more harm to your search results than helping. Google and Bing are much more receptive to newer forms of metadata; such as, Schema or JSON-LD mark-up.
Is SEO A One Time Task?
Put simply; no, it is not a one-and-done-service. Securing high ranking positions for your target SEO keywords and to increase organic (non-paid) search traffic from Google and other search engines is not permanent and not achieved by one-time tasks. SEO, Search Engine Marketing, and Social Media marketing are intimately interconnected nowadays. We find that by developing and implementing a
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What size are you?
We firmly believe there is no one-size-fits-all approach to search engine optimization. Each business is goal and customer base is unique and your advertising must be as unique. As a Google premier partner and Bing accredited agency, we understand the best search engine optimization strategy must be custom-made to suit your goals, customers, and business. |
