How-to videos and tutorials aren’t a new concept, but they remain at the forefront of social media and video marketing. The reason they work so well is your audience doesn’t understand or know how to do a task. By answering their questions, you help them out while building brand trust.
The method for creating tutorial content is simple: provide valuable information about a common problem in a quick and sharable way. The lessons typically are specific to one topic and straightforward. This is demonstrated above in the pasta cooking tutorial by Tasty, which has over 2.6 million views. Or you could have a look at Martha Stewart who racked up 3.6 million views.
You have the expertise that benefits your audience. Why not share your knowledge through videos? You might think creating how-to video content requires lighting equipment and a new camera. This is not the case; you can make videos with a modern smartphone. It has never been easier, especially when you consider the quality of Apple & Samsung cameras. All you need to do is identify the topic and record a quick lesson.
NOTE: Don’t forget about the audio. Viewers want a comprehensive audio-visual experience. Use music to set the tone and pace of your video. Even during your dialogue, you should have background music to prevent viewers from getting fatigued and clicking away. Apps like iMovie have a built-in library of copyright-free music and the YouTube Audio Library has a music library comprised of millions of copyright-free songs.