Content is the foundation of your marketing strategy. But don’t spread yourself thin on the hamster wheel of content creation. Focus your efforts on tasks that maximize your time. For example, if you already have blog posts, or social media graphics handy, why not repurpose that content into shareable videos?
Blog posts and lists are excellent content to convert to video. Especially when you consider that 72% of people prefer videos to text. In general, good marketing gives people what they want. As mentioned earlier there are a few programs that do a great job of repurposing your existing content into video. I suggest YouTube Video Builder, Canva, or PosterMyWall.
Before beginning this project, here are a few best practices to keep in mind: