As a small to medium business in an ocean of other businesses, the proper thing to do is introduce yourself to your consumers. One of the best ways to do this is with an introductory video!
Create an online video to answer on-the-fly questions, a business profile video on your website’s home page, or a behind-the-scenes look at the operations of your business. An introductory video starts a conversation with your consumers and highlights your brand’s story.
Look at this video marketing effort from Casper Mattresses, which shares the common problem that inspired the company and tells the audience how their process offers an affordable solution.
Download our e-booklet; "10 Video Production Ideas for Business"