Keeping in mind that the first video you should focus on is an introductory video or brand story, the next logical step in effective video advertising involves inviting your customers to talk about your products or services. Customer reviews and explainer videos give immediate proof of your brand’s value and allow you to create unique content that does not come off overtly curated or sales oriented.
Customer reviews and testimonials are important facets of video marketing. However; they should play as unstated, natural, and provide an authentic look into your customer’s experience. When creating customer videos, look for simple video interviews that involve the customer in their own environment. These videos can be shot at the office, over zoom, or in your home, but the dialogue should be organic, not scripted, and have a conversational flow.
If your consumers are not making customer review videos, try reaching out and requesting that they create a review video. You can incentivize these reviews with discounts or products; however, this typically makes for ingenuous reviews. A more effective approach is gathering the contact information of people who have written reviews. Then use this list as a jumping-off point and reach out and request that they create a video review to be featured on your site and social media profiles.
Another tactic is to browse social media mentions or shares. If you see your company pop up on someone’s stories or posts, you can request to share the video. Additionally, you can reach out and ask if they have any additional videos related to your brand that they have not yet posted. Reaching out in this way starts a dialogue between your brand and existing customers, which typically improves and increases engagement with your products or services.