November 30, 2020 - Repost: compliancejunction.com
At the beginning this month the electorate of California voted to pass the California Privacy Rights Act (CPRA), legislation created to further enhance the reach of the California Consumer Privacy Act that become enforceable earlier in 2020.
The passing of the CPRA into law allocates a number of new rights to Californian citizens including:
When the proposed amendments were released earlier in the year California Attorney General Xavier Becerra said : “With these rules finalized, California breaks ground and leads the nation to protect and advance data privacy.”
Conveniently, for Californian-based companies that do business in the European Union, there are a number of key similarities between the CPRA and the European Union’s General Data Protection Regulation, which became enforceable back in 2018. Essentially by ensuring that they are adhering to GDPR will mean that they are also compliant with the CPRA. This means that compliance is much easier to achieve on two fronts and also emphasizes the importance of referring to expert guidance and advice in relation to the implementation of a strict compliance regime.
So what is the common ground between the CPRA and GDPR? When the GDPR was initially passed into law it was envisaged that it would allow EU citizens the right to enforce the limitation of the use of their personal data and ensure a standard level of security being available throughout the EU. It has been relatively successful and, despite coming in for some criticism for not being strict enough a number of large fines have been sanction against large companies (including Google, Twitter and British Airways) as well as many other GDPR fines for much smaller companies.
The CPRA amendments to the CCPA that were passed will bring California’s data privacy regime more in line with that of GDPR on a number of fronts including:
Please visit compliancejunction.com for the most up-to-date marketing and compliance news.
NOTE: This article is provided for informational purposes only and does not constitute legal or professional advice. Denver Marketing Solutions recommends that businesses engage the services of an experience data privacy/data protection practitioner as well as legal counsel, when preparing for compliance with data protection and privacy laws.
The search giant says the change is part of its push for privacy.
Google on Wednesday said it will stop selling ads based on a person's individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online.
Last year, the search giant said it will phase out third-party cookies, little bits of code that can let advertisers track user history across the web. Once those are gone from Google's Chrome browser next year, the company made clear that it won't use or invest in alternative tracking tech that could identify people at an individual level.
"If digital advertising doesn't evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web," David Temkin, a Google product manager focused on privacy, said in a blog post. "People shouldn't have to accept being tracked across the web in order to get the benefits of relevant advertising."
The announcement comes as Google's search and targeted advertising business is under increasing attack by lawmakers as well as state and federal prosecutors. The tech giant faces three major antitrust lawsuits, including a landmark case by the US Department of Justice, and another complaint by a bipartisan coalition of states.
Wednesday's announcement is part of the search giant's push toward a "privacy sandbox," which is designed to let publishers target ads based on people's interests without infringing on their privacy. The company has touted breakthroughs in AI like "federated learning," which relies on Google's systems getting smarter by using raw data on people's devices, instead of transferring it to the cloud, so Google doesn't actually see the information, but still learns from it.
Google's declaration to not use alternative tracking technologies is sure to ruffle others in the ad tech industry who plan to replace third-party cookies with other software that can closely track individuals, like one method that uses people's email addresses.
"We don't believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren't a sustainable long term investment," Temkin said.
Still, there are limitations to Google's update. The changes won't apply to "first party" data, which companies collect directly from consumers. That includes Google's own products, like Gmail, YouTube and Chrome. The changes will also only apply to websites and not mobile phones, where consumers are increasingly spending their time.
Over the past few years, the tech industry has been forced to move toward privacy as consumers and lawmakers have raised concerns over abuses of user data. Since December, Apple has required app developers on its iOS platform to provide "nutrition labels" that tell people what personal data their apps are collecting, like financial information, contacts or browsing history. Google, however, hasn't provided labels for most of its apps.
Another change by Apple, rolling out in the coming months, requires developers to ask people for permission to gather data and track them across apps and websites. The change has riled Facebook, prompting a war of words between CEO Mark Zuckerberg and Apple CEO Tim Cook. Google, meanwhile, is reportedly considering a less "stringent" approach to giving users options about app tracking in its Android operating system.
Denver, CO – November 11, 2020 – Boulder SEO Marketing, a full-service digital marketing agency, announced today that it will host an hour-long webinar entitled A Crash Course to Google Ads and PPC on Thursday, February 11, 2021.
A vital component of a digital marketing strategy, search engine marketing (SEM), helps ensure that businesses can capture potential customers at the right time. Featuring Josh Martin, Digital Marketing Director at Denver Marketing Solutions, the information discussed during the webinar focuses on why Google Ads and PPC campaigns are suitable for any business, whether small, medium, or big.
Topics covered include:
Anyone currently interested in viewing PPC online courses should watch the recording of this webinar. The information provided will allow attendees to optimize their campaigns and ultimately achieve a higher return-on-investment per PPC dollar spent.
Information about upcoming virtual digital marketing courses may be obtained by visiting: http://bit.ly/3q2IvA0
Get out your notebooks, Adlandia. Bob Pittman, Chairman and CEO of iHeartMedia, joins us for a masterclass in marketing, sharing anecdotes and examples of how he's built hit brand after hit brand from MTV to AOL to Six Flags and more. Bob breaks down his thoughts on the balance of "Math & Magic" (also the name of his own podcast), placing bets, creative generation, frequency caps, and the future of subscriptions. He also defines audio, unpacks the power of radio, and reminds us that word-of-mouth should be a marketer's primary KPI. We'll be rewinding this episode over and over again as Bob sheds light on how he's built businesses through the power of marketing and media. -- Thank you to our partners at Yieldmo for supporting this episode of Adlandia. To learn how Yieldmo is making attention actionable, visit www.yieldmo.com. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
The Latest from ADLANDIA:
To learn if online advertising is actually effective, we recommend you listen to this episode of the Freakonomics Radio Podcast by Stephen J. Dubner and Produced by Daphne Chen.
If you haven't already, we suggest that you start with Part I of this episode. We hope you enjoy!
--> This Event Has Concluded But Please View the Replay Below <--
About the Event:
Now, more than ever, it’s crucial for business owners to fast-track their online marketing, in order to experience success with online advertising. By measuring, securing, and applying data-driven methods you can learn how to market your business to people who are actively looking for your products or services.
In this Google Ads course, our speaker Josh Martin, Digital Marketing Director at Denver Marketing Solutions will outline exactly how to use Search Engine Marketing (SEM) in your business in order to gain more clients. After learning from the information in this webinar you will be able to easily set up your own Google Ads and SEM advertising campaign!
Pay-per-click is the most well-known and established form of SEM marketing and you are likely familiar with seeing these types of ads at the top of Google and other search engines. Many business owners, especially those who live in heavily populated towns and cities, find that in order to get to the top of the search engines they absolutely must utilize Google Ads and pay-per-click campaigns in order to be seen on page one.
In addition to learning about SEM advertising in this webinar, you will learn the fundamentals of image advertising through a system called “remarketing”. Remarketing allows you to show ads to only well-qualified people who may be interested in your service. For example, you can use remarketing to choose to only show ads to people near you in cities or neighborhoods where you want more business. Learning how to ‘remarket’ can help you not waste time, money, or energy on less-fruitful marketing and enable you to make your marketing dollars work for you!
Business owners are in uncharted waters as customers are now changing their buying behaviors in ways the world has never seen before. Even business owners who have skillfully marketed online before will gain a lot of value from exploring the proven marketing methods of Google Ads and pay-per-click advertising. In order to gain new clients, service providers and retailers must explore new marketing methods. Google Ads and pay-per-click advertising helps you increase the chance of turn prospects into customers.
You will leave this webinar with the most up-to-date and effective Google Ads and pay-per-click marketing approaches in hand.
In this webinar, you'll learn:
Meet the Presenter
Josh Martin, Digital Marketing Expert at Boulder SEO Marketing
Josh has over 14 years’ experience in digital marketing and he's a Google Certified Premier Partner, Bing accredited Professional and Google Grant Recipient. Having previously owned and operated two digital marketing companies gives Josh a unique knowledge of all stages of the development and design cycle. He has developed the processes for analysis, testing, and implementation of various SEM-based applications for digital marketing agencies and medium-small businesses.
Josh enjoys spending time with his family, cinematography, fishing, digital marketing, and getting out into the back-country of Colorado!
We would like to extend a big thank you to Unique Marketing News for featuring us in their August list: "Top 15 Marketing Services in Denver Colorado".
We are very pleased to be in good company on this list and always appreciate the recognition!
Contact Us Here
We are a group of savvy and experienced digital marketers; who serve each client to the best of our ability. Our passion and dedication translates to successful campaigns and happy clients. More importantly we develop the short and long-term strategies that allow our clients to grow in a sustainable manner. We look forward to helping your digital business thrive