At the beginning this month the electorate of California voted to pass the California Privacy Rights Act (CPRA), legislation created to further enhance the reach of the California Consumer Privacy Act that become enforceable earlier in 2020.

The passing of the CPRA into law allocates a number of new rights to Californian citizens including:

• The right to correct personal information
• The right to prevent the use of sensitive personal information
• The right to opt out of personal information being shared to third parties

• Similar to GDPR, the CPRA requires certain data minimization and retention standards. It states “a business shall not retain a consumer’s personal information . . . for longer than is reasonably necessary for that disclosed purpose.” GDPR forbids any company from holding personal data for “longer than is necessary for the purposes for which the personal data are processed.”
• The introduction of the CPRA introduces a Sensitive Personal Information (SPI) classification that is very similar to the tiers of GDPR personal information.
• Both legislative acts allocate consumers the right to have incorrect personal details that are being managed by any companies in relation to them.
• The CPRA creates the California Privacy Protection Agency (CPPA) which will take over from the Californian Department of Justice on matters related to data privacy and has “full administrative power, authority, and jurisdiction to implement and enforce the [CCPA].” This is just like the GDPR obligation to on every member state to designate a supervisory authority to manage the policing of GDPR within that jurisdiction.
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These similarities create an excellent opportunity for companies to become fully complaint, either by using an external expert consultant or by hiring someone who is a specialist in data privacy, with all the required legislative and regulatory requirements. As the CCPA was amended to the CPRA to bring it more in line with GDPR further developments like this are to be expected aroudn the world.

Please visit compliancejunction.com for the most up-to-date marketing and compliance news. 

​NOTE: This article is provided for informational purposes only and does not constitute legal or professional advice. Denver Marketing Solutions recommends that businesses engage the services of an experience data privacy/data protection practitioner as well as legal counsel, when preparing for compliance with data protection and privacy laws.

Google on Wednesday said it will stop selling ads based on a person's individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online. 

Last year, the search giant said it will phase out third-party cookies, little bits of code that can let advertisers track user history across the web. Once those are gone from Google's Chrome browser next year, the company made clear that it won't use or invest in alternative tracking tech that could identify people at an individual level.

"If digital advertising doesn't evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web," David Temkin, a Google product manager focused on privacy, said in a blog post. "People shouldn't have to accept being tracked across the web in order to get the benefits of relevant advertising." 

The announcement comes as Google's search and targeted advertising business is under increasing attack by lawmakers as well as state and federal prosecutors. The tech giant faces three major antitrust lawsuits, including a landmark case by the US Department of Justice, and another complaint by a bipartisan coalition of states.

Wednesday's announcement is part of the search giant's push toward a "privacy sandbox," which is designed to let publishers target ads based on people's interests without infringing on their privacy. The company has touted breakthroughs in AI like "federated learning," which relies on Google's systems getting smarter by using raw data on people's devices, instead of transferring it to the cloud, so Google doesn't actually see the information, but still learns from it.

Google's declaration to not use alternative tracking technologies is sure to ruffle others in the ad tech industry who plan to replace third-party cookies with other software that can closely track individuals, like one method that uses people's email addresses. 

"We don't believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren't a sustainable long term investment," Temkin said. 

Still, there are limitations to Google's update. The changes won't apply to "first party" data, which companies collect directly from consumers. That includes Google's own products, like Gmail, YouTube and Chrome. The changes will also only apply to websites and not mobile phones, where consumers are increasingly spending their time.

Over the past few years, the tech industry has been forced to move toward privacy as consumers and lawmakers have raised concerns over abuses of user data. Since December, Apple has required app developers on its iOS platform to provide "nutrition labels" that tell people what personal data their apps are collecting, like financial information, contacts or browsing history. Google, however, hasn't provided labels for most of its apps.

Another change by Apple, rolling out in the coming months, requires developers to ask people for permission to gather data and track them across apps and websites. The change has riled Facebook, prompting a war of words between CEO Mark Zuckerberg and Apple CEO Tim Cook. Google, meanwhile, is reportedly considering a less "stringent" approach to giving users options about app tracking in its Android operating system. 

Get out your notebooks, Adlandia. Bob Pittman, Chairman and CEO of iHeartMedia, joins us for a masterclass in marketing, sharing anecdotes and examples of how he's built hit brand after hit brand from MTV to AOL to Six Flags and more. Bob breaks down his thoughts on the balance of "Math & Magic" (also the name of his own podcast), placing bets, creative generation, frequency caps, and the future of subscriptions. He also defines audio, unpacks the power of radio, and reminds us that word-of-mouth should be a marketer's primary KPI.  We'll be rewinding this episode over and over again as Bob sheds light on how he's built businesses through the power of marketing and media.  -- Thank you to our partners at Yieldmo for supporting this episode of Adlandia. To learn how Yieldmo is making attention actionable, visit www.yieldmo.com. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

To learn if traditional advertising is actually effective, we recommend you listen to this episode of the Freakonomics Radio Podcast by Stephen J. Dubner and Produced by Daphne Chen. 

​We hope you enjoy! 

To learn if online advertising is actually effective, we recommend you listen to this episode of the Freakonomics Radio Podcast by Stephen J. Dubner and Produced by Daphne Chen. 

If you haven't already, we suggest that you start with Part I of this episode.  ​We hope you enjoy! ​​

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We would like to extend a big thank you to Unique Marketing News for featuring us in their August list: "Top 15 Marketing Services in Denver Colorado". 

We are very pleased to be in good company on this list and always appreciate the recognition!