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Larry Kim Blog Posts - SEO Expert

7/22/2020

 

About Larry Kim

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CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. Used by millions of users, It's easy and free!
Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by millions of marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for $150 million in June 2018.
Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.
Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero. Guest Lectured MBA classes at Harvard & MIT. Larry lives in Harvard Square, Cambridge, Massachusetts with his wife and two young kids. 

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Vanessa Fox Blog Posts - SEO Expert

7/22/2020

 

About Vanessa Fox

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Vanessa Fox is a search engine optimization consultant, blogger and author. She worked on Google's Webmaster Central, a set of tools and educational materials assisting webmasters on how to have their sites listed in Google and in understanding how Google indexes their pages. and a speaker at industry events.
Fox joined Google in 2005 as a technical writer in its Kirkland, Washington office. She left Google in June 2007, and briefly worked for real-estate startup Zillow. She is an entrepreneur-in-residence with Ignition Partners and she is one of the 16 members of the University of Washington's MSIM/Informatics advisory board.

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Rand Fishkin Blogs Posts - SEO Expert

7/22/2020

 

About Rand Fishkin

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​In 2004, Rand co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, He left and founded SparkToro, making software to put audience intelligence at every marketer's fingertips. Rand is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. In his spare time, Rand likes to hang out with my wife, renowned author Geraldine DeRuiter, travel, and eat pasta. 

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Neil Patel Blog Posts - SEO Expert

7/21/2020

 

About Neil Patel

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Neil is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

He has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.

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How to Grant Access to Your New Account Manager

7/13/2020

 
One of the early questions that we commonly hear is "how do I give my new advertising manager access to my existing advertising accounts"? To help, we often point our clients to the same set of links. Typically our clients are not moving just one platform; meaning they would have to jump in and out of several links. With this in mind, we have compiled the links and directions for the most popular platforms below: 

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How to Give Google Ads Access

  1. Sign in to your Google Ads account.
  2. In the upper right corner of your account, click the tools icon , then under "Setup," click Account access. 
  3. Click the plus (+) button.
  4. Select an access level for your invitee, then enter their email address. 
  5. Click Send invitation. 
  6. After the person accepts your email invitation, you'll receive a notification in your account. If you need to revoke your invitation, click Revoke in the "Actions" column.

You'll receive a confirmation email if someone invites you to access a Google Ads account. To accept the invitation, click the appropriate link in the email and complete the steps that follow.  Learn more here

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How to Give Google Analytics Access

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the desired account/property/view.
  3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click User Management.
  4. In the Account permissions list, click +, then click Add users.
  5. Enter the email address for the user's Google Account.
  6. Select Notify new users by email to send a message to the user.
  7. Select the permissions you want. Learn more about permissions.
  8. Click Add.

​Learn more here

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How to Grant Access to YouTube

How to Video
  1. Go to studio.youtube.com. 
  2. On the left-hand side, click Settings.
  3. Click Permissions.
  4. Click Invite and enter the email address of the person you’d like to invite. 
  5. Click Access and select the role you’d like to assign to this person:
    • Manager: Can add or remove others and edit channel details. And upload, edit, publish, and delete videos. Can’t delete the channel.
    • Editor: Can upload and edit videos, and delete draft videos. Can’t add or remove others, delete published videos or the channel, or enter into contracts.
    • Viewer: Can view (but not edit) channel details. 
    • Viewer (limited): Can view (but not edit) channel details except revenue information.
  6. Click Save.
Learn more here

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Microsoft Advertising (Bing Ads) Access

  1. Click Tools from the global menu, and then click Account access.
  2. Click User Management from the main menu.
  3. Click Invite user from the User Management page.
  4. Enter information about the new user and their account role.
  5. Click Send.

Shortly after you invite a new user, they will receive an account activation email with instructions on signing in to Microsoft Advertising. Only those with Super Admin and Standard User roles can invite new users. Learn more here

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Grant Access to AdMob

  1. Ensure the user has a Google Account.
  2. Grant the user access to the AdSense account associated with the Google Account you use to sign in to AdMob. The access level you grant them in AdSense is the access level the user will have in AdMob. For example, if you set the user’s access level to administrator in AdSense, that user will also have the administrator level access in AdMob. 
  3. Grant the user access to the Google Ads account associated with the Google Account you use to sign in to AdMob. Note: The access level you give to the user in Google Ads does not carry over to AdMob. You must set the AdMob user access level in AdSense.
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Once all of the above steps are completed, the users should be able to sign in to AdMob at https://apps.admob.com with their Google Account and access your AdMob account information. Learn more here.

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Give Access to Marketing 360

The most simple way to provide access is to reach out to your client services representatives at 855-733-8171. 

Operators are available:
Eastern time: 9am - 6pm
Central Time:  8am - 8pm
Mountain Time : 7am - 4pm
Pacific Time: 6am - 3pm

Ensure you have the contact information of your new account manager ready before you call. 

Alternatively, you can you the Marketing 360 online contact form here

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How to Give Access to FaceBook / Instagram

  1. Go to Ads Manager Settings. You may be asked to re-enter your password.
  2. Under Ad Account Roles, select Add People.
  3. Enter the name or email address of the person you want to give access to.
  4. Use the dropdown menu to choose their role and then click Confirm.

The person you add will have immediate access to your ad account according to the role you chose for them. You can always change their permissions or remove a person from your ad account by selecting Remove User that's next to their name. Learn more here.

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How to Grant Access to Twitter

  1. Go to Twitter.com and log in to the handle that your ads account is associated with. If you are using multi-user login, log in to the handle you're managing the ads account from.
  2. From there, go to ads.twitter.com.
  3. If you have multiple ads accounts, click your account name in the top right corner, and then "Switch accounts".
  4. Select the ads account you want to view.
  5. You'll be directed to the ads manager, where you can view and manage your campaigns.
If your account is ineligible for Twitter Ads and you want your account reviewed, learn more about our eligibility requirements. Learn more here. 
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Grant Access to Seller Central (Amazon)

To invite new users:
  1. Under Settings, click User Permissions.
  2. Enter the contact information for the new user and click Send invitation. Repeat for all new users you want to add.
  3. Have your new users follow the instructions in the email.

To edit new user permissions:
  1. Under Settings, click User Permissions.
  2. Click Edit next to the account you want to change.
  3. Click the button next to each tool you want to give the user access to for your account.

By setting user permissions, other users can complete tasks such as manage inventory or handle shipping confirmations. However, account credentials are unique and confidential information should not be shared with anyone. Learn more here.

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Give Access to Google AdSense

  1. Sign in to your AdSense account.
  2. Click Account.
  3. Click Access and authorization, then click User management.
  4. Enter the email address of the user you want to share your account with, then click Invite user.The user is added to the list with a status of "pending".
  5. After the user accepts your email invitation (by clicking the link in the email and associating their Google Account with the AdSense account listed in the invitation) their status changes to "active".
    You can change the user’s access level at any time.
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Note: To access your account, users must have a Google Account and can't be linked to another active or disabled AdSense account. Learn more here.

Thank you for reviewing this simple how-to blog. We truly hope you found it useful!
To get a copy of your complimentary market analysis please visit our Market Analysis Request form below:   
Market Analysis Request Form

175 - Josh Martin on Lean Content Marketing

9/23/2015

 
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What is lean content marketing? "Lean Content Marketing" is all about how to do more by doing less as a marketer, a sort of essentialism philosophy that allows small marketing teams to scale their efforts and effectiveness. Josh Martin and I discuss how you can get started in your A/E/C firm.

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Visit PSM.show for more

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