Denver Marketing News

Influencers tend to be the most costly form of social media marketing. Additionally, it can be hard to find and communicate with influencers without the help of an agency.

The key benefit of influencers is they help your brand get more exposure and they increase your brand's social proof. Social proof is the concept that the opinions and actions of others influence our behavior. Hence the name “influencers”. When it comes to your business's videos, you can take advantage of the authority and influence of social media users outside your business to generate social proof and foster positive impressions of your brand.
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49% of consumers depend on influencers' recommendations and 40% have made a purchase or subscription after seeing something featured by an influencer on YouTube, Twitter, or Instagram.

For small to medium businesses, micro-influencers and upcoming influencers are often the most economical choice to collaborate with because they have a niche audience or a smaller but loyal following. These influencers tend to be more affordable and are willing to partner in exchange for free services or products

The majority of people learn visually, which makes video an invaluable strategy.  Largely because consumers tend to scroll or skip past ads that don’t get your attention in the first six seconds. With that in mind, how can you capture attention within a few seconds? That’s the question marketers must address when creating video content.

The answer is simpler than you may think; engaging video content that is short, to the point, clear, and resonates with viewers. People tend to mindlessly scroll through their social media feeds or skip YouTube commercials that are not engaging, until a video intrigues them enough to stop and look. If your message and content are complicated, unclear, or stale, they will continue browsing without a second glance. While short, shareable videos, will grab their attention and keep it until the end. Fortunately, companies with any budget can use this approach to video marketing.

Companies do not even need video content to jump into video marketing. You can create videos from scratch using high-quality product images. Services like YouTube Video Builder, Canva, or PosterMyWall bring your images to life with moving elements, text, and graphics. All you need is a logo and product photo. Using these editors you can match the text, colors, and imagery with your branding. Companies can quickly repurpose content to share on video platforms, social media, and their website.