Example Behind the Scenes Videos for Businesses

Behind-the-scenes videos give your customers a view of the people behind your business. For example, you could share personal stories, you can create meet-the-team videos, or highlight day-to-day activities. Show how your products are made or your daily relationship with customers.

One of the features of behind-the-scenes videos is they don’t require much time to create. Austin Lee, for example, is a Meta (formerly Facebook) employee who made a simple video of his day-to-day on the job. This video yielded over 1.7 million views, 23,000 likes, built brand trust, and cost only time to produce.
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Before you begin, consider how you will incorporate these five items:

1. Humanize your company
   Let the viewer get to know the people who make up your company
   
   
2. Build Trust
   Be transparent and give the audience a sense of who the team is
   
   
3. Be Personal
   Share what makes the heart of your company in a fun way
   
   
4. Show day-to-day action
   Have fun, be creative, and show off your work
   
   
5. Use B-roll (not just talking heads)
   This can be hard to come by, but office events and team meetings   lend themselves to great b-roll footage.

 

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Download our e-booklet; "10 Video Production Ideas for Business" ​

In This Booklet You Will Learn About: 

• ​Telling Your Brand Story
• Creative Customer Testimonial Videos
• Product Videos That Pop
• Highlighting Your Employees Through Video
• Educational Videos
• Ways to Leverage User-Generated Content
• Creating Behind-the-Scenes Videos
• Making "How-To” Videos They Will Share
• Repurposing Your Existing Content For Video
• When You Should Leverage Influencers

E-Book Download