Examples of Repurposing Your Existing Content For Video

Content is the foundation of your marketing strategy. But don’t spread yourself thin on the hamster wheel of content creation. Focus your efforts on tasks that maximize your time. For example, if you already have blog posts, or social media graphics handy, why not repurpose that content into shareable videos?

Blog posts and lists are excellent content to convert to video. Especially when you consider that 72% of people prefer videos to text. In general, good marketing gives people what they want. As mentioned earlier there are a few programs that do a great job of repurposing your existing content into video. I suggest YouTube Video Builder, Canva, or PosterMyWall.

Before beginning this project, here are a few best practices to keep in mind:

• Select 2-3 key takeaways from the existing content then focus on these topics during your video.
• Keep it short and sweet. 6-seconds to 2-minute videos generate the most user engagement.
• Customize your message, fonts, logo, and colors to match your brand.
• Finish with a strong call-to-action (CTA) that encourages viewers to sign up or shop.
• Share the video on all your social media profiles, blog, YouTube, etc.

---

Download our e-booklet; "10 Video Production Ideas for Business"

In This Booklet You Will Learn About: 

• ​Telling Your Brand Story
• Creative Customer Testimonial Videos
• Product Videos That Pop
• Highlighting Your Employees Through Video
• Educational Videos
• Ways to Leverage User-Generated Content
• Creating Behind-the-Scenes Videos
• Making "How-To” Videos They Will Share
• Repurposing Your Existing Content For Video
• When You Should Leverage Influencers

E-Book Download