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About the Event:
Now, more than ever, it’s crucial for business owners to fast-track their online marketing, in order to experience success with online advertising. By measuring, securing, and applying data-driven methods you can learn how to market your business to people who are actively looking for your products or services.
In this Google Ads course, our speaker Josh Martin, Digital Marketing Director at Denver Marketing Solutions will outline exactly how to use Search Engine Marketing (SEM) in your business in order to gain more clients. After learning from the information in this webinar you will be able to easily set up your own Google Ads and SEM advertising campaign!
Pay-per-click is the most well-known and established form of SEM marketing and you are likely familiar with seeing these types of ads at the top of Google and other search engines. Many business owners, especially those who live in heavily populated towns and cities, find that in order to get to the top of the search engines they absolutely must utilize Google Ads and pay-per-click campaigns in order to be seen on page one.
In addition to learning about SEM advertising in this webinar, you will learn the fundamentals of image advertising through a system called “remarketing”. Remarketing allows you to show ads to only well-qualified people who may be interested in your service. For example, you can use remarketing to choose to only show ads to people near you in cities or neighborhoods where you want more business. Learning how to ‘remarket’ can help you not waste time, money, or energy on less-fruitful marketing and enable you to make your marketing dollars work for you!
Business owners are in uncharted waters as customers are now changing their buying behaviors in ways the world has never seen before. Even business owners who have skillfully marketed online before will gain a lot of value from exploring the proven marketing methods of Google Ads and pay-per-click advertising. In order to gain new clients, service providers and retailers must explore new marketing methods. Google Ads and pay-per-click advertising helps you increase the chance of turn prospects into customers.
You will leave this webinar with the most up-to-date and effective Google Ads and pay-per-click marketing approaches in hand.
In this webinar, you'll learn:
Meet the Presenter
Josh Martin, Digital Marketing Expert at Boulder SEO Marketing
Josh has over 14 years’ experience in digital marketing and he's a Google Certified Premier Partner, Bing accredited Professional and Google Grant Recipient. Having previously owned and operated two digital marketing companies gives Josh a unique knowledge of all stages of the development and design cycle. He has developed the processes for analysis, testing, and implementation of various SEM-based applications for digital marketing agencies and medium-small businesses.
Josh enjoys spending time with his family, cinematography, fishing, digital marketing, and getting out into the back-country of Colorado!
We would like to extend a big thank you to Unique Marketing News for featuring us in their August list: "Top 15 Marketing Services in Denver Colorado".
We are very pleased to be in good company on this list and always appreciate the recognition!
Contact Us Here
About AJ Kohn
Art Kohn grew up in Detroit Michigan and earned his BA at Oakland University. After college he worked as a professional actor and as an NCAA umpire (Big 10 and ACC). He earned his Ph.D. at Duke University in cognitive neuroscience. He is an avid teacher and researcher. In 1989, Art won the American Psychological Association’s Early Career National teaching award. In 1992, Art won a Fulbright Fellowship in Cognitive Science, and in 2001 he won a second Fulbright fellowship in the area of educational technology.
In 1995, Art started an educational media company, Kwamba Multimedia, and for 15 years, he and his team created dozens of films and interactive products.
As a part of Dark Blue Morning Films, he created his film “Worlds of Psychology,” which examines the relevance of western psychology in 7 countries around the world. He has also created a series of films profiling people suffering from a variety of mental disorders.
About Ann Smarty
Ann Smarty is the brand and community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Smarty has been into internet marketing for seven years, she is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Smarty is also a frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu. Her specialities include keyword research, online reputation management, link building, and social media marketing
About Larry Kim
CEO of MobileMonkey, Inc. - the World's Best Facebook Messenger Marketing Platform, for marketers at companies of all sizes -- create powerful chatbots without coding. Used by millions of users, It's easy and free!
Also, founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by millions of marketers worldwide. The company employs over three hundred people and manages Billions of dollars of ad spend on behalf of tens of thousands of customers. Acquired by Gannett for $150 million in June 2018.
Ranked the #8 most popular author on Medium. Contributor to CNBC and Inc. Magazine. Key Interests include: AdWords, Facebook Ads, Entrepreneurship and Start-ups.
Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero. Guest Lectured MBA classes at Harvard & MIT. Larry lives in Harvard Square, Cambridge, Massachusetts with his wife and two young kids.
About Vanessa Fox
Vanessa Fox is a search engine optimization consultant, blogger and author. She worked on Google's Webmaster Central, a set of tools and educational materials assisting webmasters on how to have their sites listed in Google and in understanding how Google indexes their pages. and a speaker at industry events.
Fox joined Google in 2005 as a technical writer in its Kirkland, Washington office. She left Google in June 2007, and briefly worked for real-estate startup Zillow. She is an entrepreneur-in-residence with Ignition Partners and she is one of the 16 members of the University of Washington's MSIM/Informatics advisory board.
About Rand Fishkin
In 2004, Rand co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, He left and founded SparkToro, making software to put audience intelligence at every marketer's fingertips. Rand is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. In his spare time, Rand likes to hang out with my wife, renowned author Geraldine DeRuiter, travel, and eat pasta.
About Neil Patel
Neil is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
He has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.
One of the early questions that we commonly hear is "how do I give my new advertising manager access to my existing advertising accounts"? To help, we often point our clients to the same set of links. Typically our clients are not moving just one platform; meaning they would have to jump in and out of several links. With this in mind, we have compiled the links and directions for the most popular platforms below:
Learn more here
How to Video
Shortly after you invite a new user, they will receive an account activation email with instructions on signing in to Microsoft Advertising. Only those with Super Admin and Standard User roles can invite new users. Learn more here
The most simple way to provide access is to reach out to your client services representatives at 855-733-8171.
Operators are available:
Eastern time: 9am - 6pm
Central Time: 8am - 8pm
Mountain Time : 7am - 4pm
Pacific Time: 6am - 3pm
Ensure you have the contact information of your new account manager ready before you call.
Alternatively, you can you the Marketing 360 online contact form here
The person you add will have immediate access to your ad account according to the role you chose for them. You can always change their permissions or remove a person from your ad account by selecting Remove User that's next to their name. Learn more here.
To invite new users:
To edit new user permissions:
By setting user permissions, other users can complete tasks such as manage inventory or handle shipping confirmations. However, account credentials are unique and confidential information should not be shared with anyone. Learn more here.
Thank you for reviewing this simple how-to blog. We truly hope you found it useful!
To get a copy of your complimentary market analysis please visit our Market Analysis Request form below:
We are a group of savvy and experienced digital marketers; who serve each client to the best of our ability. Our passion and dedication translates to successful campaigns and happy clients. More importantly we develop the short and long-term strategies that allow our clients to grow in a sustainable manner. We look forward to helping your digital business thrive
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