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Social Media Marketing At A Glance - Infographic Slides

9/23/2021

 
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Definition of Social Media Marketing:

​SMM - Social media marketing is the use of social media platforms and websites to promote products or services. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Through a series of paid placements, we can drive well-qualified traffic to the website, social media profile, or app of your choosing. 

Learning Resources:

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A FREE Crash Course In Google Ads & Search Engine Marketing (SEM)

8/27/2021

 

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Join us on November 5th, 2021, for a complimentary 60-minute online Google Ads course and learn how to improve the return-on-investment (ROI) from your Search Engine Marketing (SEM) campaigns. A vital component of a digital marketing strategy, Search Engine Marketing (SEM), ensures that businesses can capture potential customers at the right time. Featuring Josh Martin, founder of Denver Marketing Solutions, the information discussed during the webinar focuses on why Google Ads and SEM campaigns are suitable for any business, whether small, medium, or big. Webinar attendees will leave this SEM webinar with the most up-to-date and effective Google Ads and Search Engine marketing approaches in hand.

Topics covered include:
  • The most empowering strategies to take when using Google Ads in an evolving economic and customer environment
  • How to navigate the changing habits of consumers and potential clients
  • The most effective and up-to-date SEM advertising techniques for business owners
  • The basics of image advertising and how you can target customers with remarketing
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After attending this webinar, participants will walk away with:
  • What it takes to create compelling search engine marketing campaigns that really work
  • An understanding of how to measure and track your success
  • The ability to effectively manage your advertising budget in Google Ads
  • A Google Ads and Search Engine Marketing Tips and Tools booklet to guide you after the webinar is over

​Many business owners underestimate the benefits of search engine marketing, and as a result, they are missing out on a big opportunity to grow their online businesses fast in a controlled and profitable manner.” He adds: “However, creating and running SEM campaigns can be overwhelming when you are just starting. If campaigns are not running efficiently, it can have a drastic impact on a company’s bottom line. We’re excited to showcase highly effective concepts and strategies that are based on over a decade of research and testing.Anyone currently interested in viewing SEM online courses should watch the recording of this webinar. The information provided will allow attendees to optimize their campaigns and ultimately achieve a higher return on investment per SEM dollar spent.

About Denver Marketing Solutions
Since 2010, our international SEM company has grown into a full-service digital marketing agency with offices in Denver and Colorado Springs, Colorado. We now assist local, national, and international customers with all of their search engine optimization, Search Engine Marketing, social media, content marketing, web design, and video creation needs. We take pride in working with ambitious businesses around the world that are looking to boost sales from their online marketing efforts.

Search Engine Optimization At A Glace - Infographic Slides

8/23/2021

 
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Definition of Search Engine Optimization:

SEO - Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than social media traffic or paid traffic. SEO aims to improve the position of your search listings as well as the total amount of traffic being driven to a website. 

Learning Resources:

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How to Set Up A Linked In Campaign in 10 Minutes

5/5/2021

 

What is the difference between CPRA and GDPR?

4/2/2021

 
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November 30, 2020   -   Repost: compliancejunction.com 

At the beginning this month the electorate of California voted to pass the California Privacy Rights Act (CPRA), legislation created to further enhance the reach of the California Consumer Privacy Act that become enforceable earlier in 2020.

The passing of the CPRA into law allocates a number of new rights to Californian citizens including:
  • The right to correct personal information
  • The right to prevent the use of sensitive personal information
  • The right to opt out of personal information being shared to third parties
When the proposed amendments were released earlier in the year California Attorney General Xavier Becerra said : “With these rules finalized, California breaks ground and leads the nation to protect and advance data privacy.”
Conveniently, for Californian-based companies that do business in the European Union, there are a number of key similarities between the CPRA and the European Union’s General Data Protection Regulation, which became enforceable back in 2018. Essentially by ensuring that they are adhering to GDPR will mean that they are also compliant with the CPRA. This means that compliance is much easier to achieve on two fronts and also emphasizes the importance of referring to expert guidance and advice in relation to the implementation of a strict compliance regime.
So what is the common ground between the CPRA and GDPR? When the GDPR was initially passed into law it was envisaged that it would allow EU citizens the right to enforce the limitation of the use of their personal data and ensure a standard level of security being available throughout the EU. It has been relatively successful and, despite coming in for some criticism for not being strict enough a number of large fines have been sanction against large companies (including Google, Twitter and British Airways) as well as many other GDPR fines for much smaller companies.
The CPRA amendments to the CCPA that were passed will bring California’s data privacy regime more in line with that of GDPR on a number of fronts including:
  • Similar to GDPR, the CPRA requires certain data minimization and retention standards. It states “a business shall not retain a consumer’s personal information . . . for longer than is reasonably necessary for that disclosed purpose.” GDPR forbids any company from holding personal data for “longer than is necessary for the purposes for which the personal data are processed.”
  • The introduction of the CPRA introduces a Sensitive Personal Information (SPI) classification that is very similar to the tiers of GDPR personal information.
  • Both legislative acts allocate consumers the right to have incorrect personal details that are being managed by any companies in relation to them.
  • The CPRA creates the California Privacy Protection Agency (CPPA) which will take over from the Californian Department of Justice on matters related to data privacy and has “full administrative power, authority, and jurisdiction to implement and enforce the [CCPA].” This is just like the GDPR obligation to on every member state to designate a supervisory authority to manage the policing of GDPR within that jurisdiction.
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These similarities create an excellent opportunity for companies to become fully complaint, either by using an external expert consultant or by hiring someone who is a specialist in data privacy, with all the required legislative and regulatory requirements. As the CCPA was amended to the CPRA to bring it more in line with GDPR further developments like this are to be expected aroudn the world.

Please visit compliancejunction.com for the most up-to-date marketing and compliance news. 

​NOTE: This article is provided for informational purposes only and does not constitute legal or professional advice. Denver Marketing Solutions recommends that businesses engage the services of an experience data privacy/data protection practitioner as well as legal counsel, when preparing for compliance with data protection and privacy laws.

Google Stops Selling Ads Based on Tracked Personal Browsing History

3/3/2021

 
First published on March 3, 2021 at 6:24 a.m. PT. by cnet.com. Richard Nieva, Sean Keane

The search giant says the change is part of its push for privacy.
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Google on Wednesday said it will stop selling ads based on a person's individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online. 

Last year, the search giant said it will phase out third-party cookies, little bits of code that can let advertisers track user history across the web. Once those are gone from Google's Chrome browser next year, the company made clear that it won't use or invest in alternative tracking tech that could identify people at an individual level.

"If digital advertising doesn't evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web," David Temkin, a Google product manager focused on privacy, said in a blog post. "People shouldn't have to accept being tracked across the web in order to get the benefits of relevant advertising." 

The announcement comes as Google's search and targeted advertising business is under increasing attack by lawmakers as well as state and federal prosecutors. The tech giant faces three major antitrust lawsuits, including a landmark case by the US Department of Justice, and another complaint by a bipartisan coalition of states.

Wednesday's announcement is part of the search giant's push toward a "privacy sandbox," which is designed to let publishers target ads based on people's interests without infringing on their privacy. The company has touted breakthroughs in AI like "federated learning," which relies on Google's systems getting smarter by using raw data on people's devices, instead of transferring it to the cloud, so Google doesn't actually see the information, but still learns from it.

Google's declaration to not use alternative tracking technologies is sure to ruffle others in the ad tech industry who plan to replace third-party cookies with other software that can closely track individuals, like one method that uses people's email addresses. 

"We don't believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren't a sustainable long term investment," Temkin said. 

Still, there are limitations to Google's update. The changes won't apply to "first party" data, which companies collect directly from consumers. That includes Google's own products, like Gmail, YouTube and Chrome. The changes will also only apply to websites and not mobile phones, where consumers are increasingly spending their time.

Over the past few years, the tech industry has been forced to move toward privacy as consumers and lawmakers have raised concerns over abuses of user data. Since December, Apple has required app developers on its iOS platform to provide "nutrition labels" that tell people what personal data their apps are collecting, like financial information, contacts or browsing history. Google, however, hasn't provided labels for most of its apps.

Another change by Apple, rolling out in the coming months, requires developers to ask people for permission to gather data and track them across apps and websites. The change has riled Facebook, prompting a war of words between CEO Mark Zuckerberg and Apple CEO Tim Cook. Google, meanwhile, is reportedly considering a less "stringent" approach to giving users options about app tracking in its Android operating system. 



Free Course in Pay-Per-Click Advertising and Search Engine Marketing (SEM)

2/8/2021

 

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Denver, CO – November 11, 2020 – Boulder SEO Marketing, a full-service digital marketing agency, announced today that it will host an hour-long webinar entitled A Crash Course to Google Ads and PPC on Thursday, February 11, 2021.
A vital component of a digital marketing strategy, search engine marketing (SEM), helps ensure that businesses can capture potential customers at the right time. Featuring Josh Martin, Digital Marketing Director at Denver Marketing Solutions, the information discussed during the webinar focuses on why Google Ads and PPC campaigns are suitable for any business, whether small, medium, or big.

  • Webinar: A Crash Course to Google Ads and Pay-per-Click (PPC)
  • Cost: Complimentary; space is limited
  • When: Thursday, February 11, 2021, at 10:00 am MST / 5:00 pm GMT (UK Time) / 6:00 pm Central European Time
  • Duration: 60 minutes
  • Where: Online via Livestream
  • Presenter: Josh Martin, Digital Marketing Expert at Boulder SEO Marketing
  • Host: Chris Raulf, Founder & President of Boulder SEO Marketing
    ​
Webinar attendees will leave this PPC webinar with the most up-to-date and effective Google Ads and pay-per-click marketing approaches in hand.
Topics covered include:
  • The most empowering strategies to take when using Google Ads in an evolving economic and customer environment
  • How to navigate the changing habits of consumers and potential clients
  • The most effective and up-to-date SEM advertising techniques for business owners
  • The basics of image advertising and how you can target customers with remarketing
After attending this webinar, participants will walk away with:
  • What it takes to create compelling search engine marketing campaigns that really work
  • An understanding of how to measure and track your success
  • The ability to effectively manage your advertising budget in Google Ads
  • A Google Ads and Pay-Per-Click Tips and Tools booklet to guide you after the webinar is over
Chris Raulf, the founder of Boulder SEO Marketing, notes: “Many business owners underestimate the benefits of search engine marketing, and as a result, they are missing out on a big opportunity to grow their online businesses fast in a controlled and profitable manner.” He adds: “However, creating and running PPC campaigns can be overwhelming when you are just starting. If campaigns are not running efficiently, it can have a drastic impact on a company’s bottom line. We’re excited to showcase highly effective concepts and strategies that are based on over a decade of research and testing.”
Anyone currently interested in viewing PPC online courses should watch the recording of this webinar. The information provided will allow attendees to optimize their campaigns and ultimately achieve a higher return-on-investment per PPC dollar spent.

Information about upcoming virtual digital marketing courses may be obtained by visiting: http://bit.ly/3q2IvA0

ADLANDIA - The Hitmaker Formula with Bob Pittman

1/15/2021

 
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Get out your notebooks, Adlandia. Bob Pittman, Chairman and CEO of iHeartMedia, joins us for a masterclass in marketing, sharing anecdotes and examples of how he's built hit brand after hit brand from MTV to AOL to Six Flags and more. Bob breaks down his thoughts on the balance of "Math & Magic" (also the name of his own podcast), placing bets, creative generation, frequency caps, and the future of subscriptions. He also defines audio, unpacks the power of radio, and reminds us that word-of-mouth should be a marketer's primary KPI.  We'll be rewinding this episode over and over again as Bob sheds light on how he's built businesses through the power of marketing and media.  -- Thank you to our partners at Yieldmo for supporting this episode of Adlandia. To learn how Yieldmo is making attention actionable, visit www.yieldmo.com. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers


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Does TV or Radio Advertising Actually Work? - The Economics of Advertising - Part 1

11/30/2020

 
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To learn if traditional advertising is actually effective, we recommend you listen to this episode of the Freakonomics Radio Podcast by Stephen J. Dubner and Produced by Daphne Chen. 

​We hope you enjoy! 

Does Advertising Actually Work? (Part I Ep. 440)"
Listen to Part II Here

Does Digital Advertising Actually Work? - The Economics of Advertising - Part 2

11/29/2020

 
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To learn if online advertising is actually effective, we recommend you listen to this episode of the Freakonomics Radio Podcast by Stephen J. Dubner and Produced by Daphne Chen. 

If you haven't already, we suggest that you start with Part I of this episode.  ​We hope you enjoy! ​​

Does Advertising Actually Work? (Part II Ep. 441)
Listen to Part I Here

SEM and SEO Account Manager - Help Wanted Colorado

11/16/2020

 
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We offer competitive and ongoing compensation. And are looking to develop long term relationships with data-driven and results-oriented marketers. Based on your results, bonuses and ongoing commissions are available.

We work with a wide range of clients across the United States, Canada, and Europe. We are experiencing unprecedented growth and are looking to partner with work-from-home digital marketers. In addition to providing you a Google accredited agency structure, we also offer ongoing training, access to 3rd party platforms, and account manager support.

We are looking for candidates with experience in digital marketing and search engine optimization. Having an understanding of the development cycle, client communication, and ad-copy creation is a must. Candidates must possess strong marketing, management, and organizational skills. Below are the key platforms and deliverables:
​
  • Comfortable working in Google Ads, Microsoft Advertising, Google Tag Manager, Google Ads Editor, and Bing Ads Editor
  • Ability to Report via Google Data studio (or similar reporting dashboards)
  • Familiar with organizing your work using Google Drive, Gmail, and any associated G Suite products
  • An understanding of the differences within mobile and desktop marketing  
  • Basic client communication and reporting (monthly phone calls and periodic emails)
  • An ability to read, understand, and interpret metrics from Google Analytics, Google Keyword planner, Microsoft planner, Google My Business, Google Merchant Center, Google Search Console, and any other relevant marketing platforms
  • Monthly reviews and strategy development sessions with our internal management team
  • Ability to work with (or learn) the following advertising types: text ads, display ads, video ads, product listing ads (PLA). 
Not required, but preferred:
  • Google Academy Certification (either Google partner or Google Premier Partner)
  • Bing Accredited professional certification
  • Google Analytics certified
  • Develop projections using proprietary and 3rd party methods. 
Apply Now
UpWork Apply

Free Course in Pay-Per-Click Advertising with Google Ads

9/22/2020

 

A Crash Course on Google Ads and Pay-Per-Click (PPC)
(60-min Webinar)

--> This Event Has Concluded But Please View the Replay Below <--

Copy of Slides
E-Booklet

About the Event:

PictureJosh Martin
Now, more than ever, it’s crucial for business owners to fast-track their online marketing, in order to experience success with online advertising. By measuring, securing, and applying data-driven methods you can learn how to market your business to people who are actively looking for your products or services.

In this Google Ads course, our speaker Josh Martin, Digital Marketing Director at Denver Marketing Solutions will outline exactly how to use Search Engine Marketing (SEM) in your business in order to gain more clients. After learning from the information in this webinar you will be able to easily set up your own Google Ads and SEM advertising campaign!
​

Pay-per-click is the most well-known and established form of SEM marketing and you are likely familiar with seeing these types of ads at the top of Google and other search engines. Many business owners, especially those who live in heavily populated towns and cities, find that in order to get to the top of the search engines they absolutely must utilize Google Ads and pay-per-click campaigns in order to be seen on page one.

In addition to learning about SEM advertising in this webinar, you will learn the fundamentals of image advertising through a system called “remarketing”. Remarketing allows you to show ads to only well-qualified people who may be interested in your service. For example, you can use remarketing to choose to only show ads to people near you in cities or neighborhoods where you want more business. Learning how to ‘remarket’ can help you not waste time, money, or energy on less-fruitful marketing and enable you to make your marketing dollars work for you!
​

Business owners are in uncharted waters as customers are now changing their buying behaviors in ways the world has never seen before. Even business owners who have skillfully marketed online before will gain a lot of value from exploring the proven marketing methods of Google Ads and pay-per-click advertising. In order to gain new clients, service providers and retailers must explore new marketing methods. Google Ads and pay-per-click advertising helps you increase the chance of turn prospects into customers.
You will leave this webinar with the most up-to-date and effective Google Ads and pay-per-click marketing approaches in hand.

In this webinar, you'll learn:
  • The most empowering strategies to take when using Google Ads in an evolving economic and customer environment
  • How to navigate the changing habits of consumers and potential clients
  • The most effective and up-to-date SEM advertising techniques for business owners
  • The basics of image advertising and how you can target customers with remarketing

After attending this webinar, you will walk away with:
  • What it takes to create compelling search engine marketing campaigns that really work
  • An understanding of how to measure and track your success
  • The ability to effectively manage your advertising budget in Google Ads
  • A Google Ads and Pay-Per-Click Tips and Tools booklet to guide you after the webinar is ove
PictureJosh Martin
Meet the Presenter
Josh Martin, Digital Marketing Expert at Boulder SEO Marketing

Josh has over 14 years’ experience in digital marketing and he's a Google Certified Premier Partner, Bing accredited Professional and Google Grant Recipient. Having previously owned and operated two digital marketing companies gives Josh a unique knowledge of all stages of the development and design cycle. He has developed the processes for analysis, testing, and implementation of various SEM-based applications for digital marketing agencies and medium-small businesses.

Josh enjoys spending time with his family, cinematography, fishing, digital marketing, and getting out into the back-country of Colorado!

Top 15 Marketing Services in Denver Colorado - DenverMarketing.Solutions

8/31/2020

 
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We would like to extend a big thank you to Unique Marketing News for featuring us in their August list: "Top 15 Marketing Services in Denver Colorado". 

We are very pleased to be in good company on this list and always appreciate the recognition!

Contact Us Here
Search Engine Optimization
Search Engine Marketing
Social Media Marketing

AJ Kohn Blog Posts - SEO Expert

7/23/2020

 

About AJ Kohn

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Art Kohn grew up in Detroit Michigan and earned his BA at Oakland University. After college he worked as a professional actor and as an NCAA umpire (Big 10 and ACC). He earned his Ph.D. at Duke University in cognitive neuroscience. He is an avid teacher and researcher. In 1989, Art won the American Psychological Association’s Early Career National teaching award. In 1992, Art won a Fulbright Fellowship in Cognitive Science, and in 2001 he won a second Fulbright fellowship in the area of educational technology.
In 1995, Art started an educational media company, Kwamba Multimedia, and for 15 years, he and his team created dozens of films and interactive products.
As a part of Dark Blue Morning Films, he created his film “Worlds of Psychology,” which examines the relevance of western psychology in 7 countries around the world. He has also created a series of films profiling people suffering from a variety of mental disorders.

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Ann Smarty Blog Posts - SEO Expert

7/22/2020

 

About Ann Smarty

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Ann Smarty is the brand and community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Smarty has been into internet marketing for seven years, she is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Smarty is also a frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu. Her specialities include keyword research, online reputation management,  link building, and social media marketing 


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